The content intelligence landscape is rapidly changing and here at EditorEye, we’re closely monitoring this sector, from collaboration tools, to content marketing solutions, news and publishing apps plus business intelligence and data analytics. Our map below highlights the top deals during March this year. In particular, which companies are shaping the sector, raising investment and providing insights into future trends for the industry.
Business intelligence and data visualisation tools are continuing to be in high demand with Birst ($65M) and Looker ($30M) both raising large rounds to provide business decision insights for enterprises and corporates. Content marketing and social media platforms Keywee ($9.1M), Pressly ($2.M), Playbuzz ($16M), Sprinklr ($46M), Crowdfire ($2.5) and Spredfast ($24M) also secured funding, supporting demand for online content within the marketing mix.
Major acquisitions included RiteTag acquiring Scrape Logo, Microsoft buying LiveLoop, a collaboration tool to share presentations online and in an interesting move by Forbes, the media publishing company bought the private photo sharing app Camerama, to help expand its growth into mobile apps.
Companies in this month’s analysis:
ReadyPulse, Localytics, Glimpzit , Growth Intelligence, Birst, Looker, CollateBox, Jama,CafeX, Keywee , Pressly, SmartNews, Playbuzz, Sprinklr, Crowdfire , Spredfast and Netbase.
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